Content Marketing — Blog | Georgia Cross | Nashville Digital Marketing Strategist

#RedLetterDay 2018 Highlights | Nashville Brands are Marketing to Women

Recapping the 3rd Annual #RedLetterDay, the premier Nashville-based "Marketing to Women" half-day mini conference, featuring superstar marketers working on top brands- PEDIGREE, NISSAN, Goo Goo Clusters, State of TN Tourism, Asurion, and many more!

Nashville, MarketingGeorgia CrossSeptember 25, 2018Nashville Brands, Content Marketing, Marketing to Women, #RedLetterDayComment

Digital Transformation Summit 2018 | Soundbites & Key Learnings

Recapping Edgenet’s Digital Transformation Summit (#DTS2018) with Soundbites & Key Learnings for Retailers & Manufacturers, including Google shopper trends, mobile first design, digital asset management, personalization, and reviews.

Nashville, MarketingGeorgia CrossJune 28, 2018Nashville Brands, Content MarketingComment

Brandon Windsor on DIY Video Content

I sat down with Brandon Windsor of ARO Content Creation and asked him for some DIY Video Content tips that you can start implementing today. From video strategy to shooting format, editing to social media and SEO, we covered it all!

Marketing, NashvilleGeorgia CrossMarch 22, 2018Content Marketing, You Oughta Know, NashvilleComment

Bot or Not? You Decide.

My recent online customer experience with a brand caught the attention of the marketer in me. It had me wondering, was I targeted and marketed to by a robot (artificial intelligence) or was a human behind my exchange? I’d like to get your opinion! Was I marketed to by a Bot or Not?

MarketingGeorgia CrossFebruary 28, 2018Content Marketing, social mediaComment

Best of Social Marketing | Fairy Tales, Myths and Fables

Following is a collection of the "best of" blog articles from my former blog, Social Marketing | Fairy Tales, Myths and Fables. Here, I use humor and creativity to translate marketing's digital evolution into social media, SEO, and content marketing, relating it back to our beloved fairy tales, myths, and fables.

MarketingGeorgia CrossFebruary 14, 2018social media, SEO, Content MarketingComment

Joe Pulizzi on Content Marketing

Learn how to build a Content Marketing Strategy with these tips from Joe Pulizzi, Founder of Content Marketing Institute.

MarketingGeorgia CrossApril 6, 2017Nashville, TN, USAContent Marketing, You Oughta Know, Joe PulizziComment

Cinderella's Social Media Engagement Lessons for Marketers

You know the ending of the Cinderella story: She gets her prince and lives happily ever after. Before there was an "ever after," there was a path to her prince and actions she took that led to her engagement.

Junior High 101: The Why and How of Popularity and Brand Advocacy

Through social media, a brand has a personality. There's the brand voice in messaging and the visual representation in images and video. More impactful, is the ability to take advantage of a brand's popularity to make a connection and share an experience to propel brand advocacy.

MarketingGeorgia CrossMay 12, 2013social media, branding, Content Marketing Comments

Social Media Integration Checklist: Linking Your Way to More Liking

Once you have your social media profiles established and have built an audience with some community interaction, make sure you are well and consistently branded across all social networks, and then integrate the ability to connect in every marketing function and every customer touch point.

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