You know the ending of the Cinderella story: She gets her prince and lives happily ever after. Before there was an "ever after," there was a path to her prince and actions she took that led to her engagement.
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This is my version of the classic Wizard of Oz cast with a marketing-style remix. Starring Dorothy, THE WIDE-EYED MARKETER - always up for an adventure and on an ever-changing journey. Toto, YOUR COMPANY- can't be left behind in your digital marketing journey.
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In the marketing world, "spiders" are Google's algorithms that connect what someone is searching for with what is available from all of the millions upon millions of websites on the internet.
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Wikipedia defines "Digital Footprints" as traces left by someone's activity in a digital environment. In social media/ social marketing, "digital footprint" can refer to the size of one's online presence as it relates to the number of individuals he or she is interacting with.
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Robin Hood took from the rich and gave to the poor. You can do this as well, with your networking contacts. I view the quantity and quality of my connections on social networking sites as pieces of gold.
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Brands should strive to be “real” in social media, just like Pinocchio wanted to be a real boy. Social media enthusiasts call this being transparent. Webster’s dictionary defines transparency as free from pretense or deceit, easily detected or seen through, readily understood, and characterized by visibility or accessibility of information.
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