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Consumer brands can learn a lot from Taylor Swift. As a marketer and a Swiftie, I share the moves Taylor Swift is making in her marketing era and why it’s working: being the under-dog, surprising and delighting audiences, doing the right thing, Ignoring the haters, Innovating with exclusive partnerships, and creating merch with options.
Read MoreThe best place to begin is exactly where you are at! In this video, I begin my “Confessions from my Mat” series to explain how my marketing career and yoga teaching journey have intersected. I share a little about my “why” for teaching yoga and how Covid-19 has impacted my plans.
Read MoreIt's a whole new world for me, as I'm exploring CPG and the wonderful world of consumer promotions, couponing, and retail marketing.
Read MoreI'm going back to Agency Side! If you've ever had a conversation with me over coffee or at a conference or networking event, you know that my next big adventure is exactly what I've been seeking: working on integrated marketing campaigns with a national consumer brand.
Read MoreImagine you are in pre-school in 2010. What would you relate the A,B,C’s to? They certainly have changed since I was a kid. Here’s my idea of the new A,B,C’s of Marketing...
Read MoreBrands should strive to be “real” in social media, just like Pinocchio wanted to be a real boy. Social media enthusiasts call this being transparent. Webster’s dictionary defines transparency as free from pretense or deceit, easily detected or seen through, readily understood, and characterized by visibility or accessibility of information.
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