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Consumer brands can learn a lot from Taylor Swift. As a marketer and a Swiftie, I share the moves Taylor Swift is making in her marketing era and why it’s working: being the under-dog, surprising and delighting audiences, doing the right thing, Ignoring the haters, Innovating with exclusive partnerships, and creating merch with options.
Read MorePersonal branding is a hot topic, especially during the digitally-driven Pandemic age. Now that I’ve been Vax’d, I decided it’s time to bring my “Yogi Marketer” brand to life with new social media profile photos and some new images on my blog. I share the strategic approach I took to Planning a Branding Photo Shoot with Nathan Morgan Photography.
Read MoreRead about the intention for my blog content going forward, in combining my love of marketing plus new-found love of yoga. Learn what it means to me, why it will be messy, and why I’m okay with that because I’m ready now!
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Find out why you Oughta Know SPANX CEO, @SaraBlakely - a wife, mother, entrepreneur, author, business leader, and one of my favorite inspirational people on Instagram- and in life.
Read MoreRecapping the 3rd Annual #RedLetterDay, the premier Nashville-based "Marketing to Women" half-day mini conference, featuring superstar marketers working on top brands- PEDIGREE, NISSAN, Goo Goo Clusters, State of TN Tourism, Asurion, and many more!
Read MoreRecapping Edgenet’s Digital Transformation Summit (#DTS2018) with Soundbites & Key Learnings for Retailers & Manufacturers, including Google shopper trends, mobile first design, digital asset management, personalization, and reviews.
Read MoreI did it! I faced my fear of public speaking, and delivered an inspiring presentation on "Ignite your Passion" at Craft Content Nashville (#CCN18). Learn how Voice, Vulnerability, and Bravery are all connected in how you Ignite Your Passion!
Read MoreCheck out my recap of Emma Email’s #MarketingUnited 2018 Conference in Nashville, including interviews with Colby Cavanaugh, SVP of Marketing at Emma, and I share my favorite Marketing United moments.
Read MoreI sat down with Brandon Windsor of ARO Content Creation and asked him for some DIY Video Content tips that you can start implementing today. From video strategy to shooting format, editing to social media and SEO, we covered it all!
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