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Consumer brands can learn a lot from Taylor Swift. As a marketer and a Swiftie, I share the moves Taylor Swift is making in her marketing era and why it’s working: being the under-dog, surprising and delighting audiences, doing the right thing, Ignoring the haters, Innovating with exclusive partnerships, and creating merch with options.
Read MoreMy recent online customer experience with a brand caught the attention of the marketer in me. It had me wondering, was I targeted and marketed to by a robot (artificial intelligence) or was a human behind my exchange? I’d like to get your opinion! Was I marketed to by a Bot or Not?
Read MoreFollowing is a collection of the "best of" blog articles from my former blog, Social Marketing | Fairy Tales, Myths and Fables. Here, I use humor and creativity to translate marketing's digital evolution into social media, SEO, and content marketing, relating it back to our beloved fairy tales, myths, and fables.
Read MoreNashville’s own SmileDirectClub is a rising star amongst Music City Startups. My social media snapshot highlights where the brand is now, and my predictions for growth opportunities.
Read MoreLearn what Nashville's Hottest Hot Dog spot, Hot Diggity Dog, is doing right in social media- from social signage to social engagement, to user-generated content, to social service.
Read MoreMack Collier, author of "Think Like A Rock Star" and I discuss the importance of companies using social media as a growth strategy to turn their best customers into their biggest fans.
Read MoreI'm very proud of the recent Social Media Club Nashville (SMCNASH) program I helped coordinate, which partnered HDI Music City and our wonderful event sponsor, Oracle, to bring the Nashville community a program on the hot topic, Social Care (Social Media + Customer Service).
Read MoreIf you are alive in the world today, chances are you've heard of Tony the Tiger. He's a brand icon that transcends decades. Times have changed, but a few basic principles of good advertising have keept Tony the Tiger in the spotlight and on our breakfast tables all these years.
Read MoreYou know the ending of the Cinderella story: She gets her prince and lives happily ever after. Before there was an "ever after," there was a path to her prince and actions she took that led to her engagement.
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