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Consumer brands can learn a lot from Taylor Swift. As a marketer and a Swiftie, I share the moves Taylor Swift is making in her marketing era and why it’s working: being the under-dog, surprising and delighting audiences, doing the right thing, Ignoring the haters, Innovating with exclusive partnerships, and creating merch with options.
Read MorePersonal branding is a hot topic, especially during the digitally-driven Pandemic age. Now that I’ve been Vax’d, I decided it’s time to bring my “Yogi Marketer” brand to life with new social media profile photos and some new images on my blog. I share the strategic approach I took to Planning a Branding Photo Shoot with Nathan Morgan Photography.
Read MoreMack Collier, author of "Think Like A Rock Star" and I discuss the importance of companies using social media as a growth strategy to turn their best customers into their biggest fans.
Read MoreIf you are alive in the world today, chances are you've heard of Tony the Tiger. He's a brand icon that transcends decades. Times have changed, but a few basic principles of good advertising have keept Tony the Tiger in the spotlight and on our breakfast tables all these years.
Read MoreThrough social media, a brand has a personality. There's the brand voice in messaging and the visual representation in images and video. More impactful, is the ability to take advantage of a brand's popularity to make a connection and share an experience to propel brand advocacy.
Read MoreSpring is here and nothing puts a little pep in your step more than a makeover! It's time to dust off that profile pic and freshen up your social media profiles to refresh your personal brand.
Read MoreIn my experience managing social media communities for brands, I've noticed an almost parental bond that develops between. Social Media Community Managers: Your social media community is your baby.: care for it, nurture it, love it, and watch it grow.
Read MoreOnce you have your social media profiles established and have built an audience with some community interaction, make sure you are well and consistently branded across all social networks, and then integrate the ability to connect in every marketing function and every customer touch point.
Read MoreI am often asked how to get started on Twitter or how to use Twitter for branding and business development. There's no quick fix. It takes time and dedication. Every "Twitter bird" is a little hesitant to leave the nest before taking flight.
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