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Brands should strive to be “real” in social media, just like Pinocchio wanted to be a real boy. Social media enthusiasts call this being transparent. Webster’s dictionary defines transparency as free from pretense or deceit, easily detected or seen through, readily understood, and characterized by visibility or accessibility of information.
Read MoreEveryone has a human desire to be liked and accepted. How much is too much, though? There is a fine line between too much information and social networking for amusement.
Read MoreOne of the basics that I was taught in marketing 101 is that marketers must have a target audience to spread their message to. Meaning, there is already a need for the product/ service. All companies have to do is find the consumers that have that need and tell them about what they have to offer.
Read MoreThis blog has been established to provide simple, sometimes humorous explanations and information about marketing on social platforms.
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