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If you are alive in the world today, chances are you've heard of Tony the Tiger. He's a brand icon that transcends decades. Times have changed, but a few basic principles of good advertising have keept Tony the Tiger in the spotlight and on our breakfast tables all these years.
Read MoreYou know the ending of the Cinderella story: She gets her prince and lives happily ever after. Before there was an "ever after," there was a path to her prince and actions she took that led to her engagement.
Read MoreI've always considered LinkedIn a digital Rolodex, adding connections as I meet them or see them pop up in LinkedIn suggestions. I've been looking at the new LinkedIn Contacts features and LinkedIn Contacts iPhone App to see what might make my life easier and improve my networking time management.
Read MoreDerek Young spoke at Nashville American Marketing Association on being a Trusted Advisor. What Derek speaks on, "How to earn the trust of influences," is in line with my career goals: bringing value to an organization as a entrepreneur within; providing consultation to drive innovation and change to build new services and processes that generate new revenue growth.
Read MoreI manage Social Media Club Nashville's Facebook Group page and have noticed more and more requests to join the group from fake Facebook profiles. Learn how to recognize and eliminate these fake profiles.
Read MoreThrough social media, a brand has a personality. There's the brand voice in messaging and the visual representation in images and video. More impactful, is the ability to take advantage of a brand's popularity to make a connection and share an experience to propel brand advocacy.
Read MoreJason Townsend, Deputy Social Media Manager at NASA, and I discuss NASA's Google+ and social media marketing content strategies at the #moonbuggy #NASASocial event at NASA Marshall Space & Rocket Center in Huntsville, AL (April 2013).
Read More@NASA is a Social Media Star with #NASASocial Events!NASA truly has something for everyone with niche social media channels for all the different initiatives. Find out why NASA is one of the brands I love!
Read MoreI'm winding down from attending Social Media Explorer's first live conference, Social Media Marketing World (#SMMW13). There were 1,100+ attendees, amazing networking events, packed sessions with the top social media thought leaders, authors, and speakers.
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