EXPLORE MY BLOG! Check out the Article Index for a list of blog articles by topic.
VISIT AGAIN! Subscribe below to get email notifications of future blog articles.
My recent online customer experience with a brand caught the attention of the marketer in me. It had me wondering, was I targeted and marketed to by a robot (artificial intelligence) or was a human behind my exchange? I’d like to get your opinion! Was I marketed to by a Bot or Not?
Read MoreFollowing is a collection of the "best of" blog articles from my former blog, Social Marketing | Fairy Tales, Myths and Fables. Here, I use humor and creativity to translate marketing's digital evolution into social media, SEO, and content marketing, relating it back to our beloved fairy tales, myths, and fables.
Read MoreLearn how to build a Content Marketing Strategy with these tips from Joe Pulizzi, Founder of Content Marketing Institute.
Read MoreLearn what Nashville's Hottest Hot Dog spot, Hot Diggity Dog, is doing right in social media- from social signage to social engagement, to user-generated content, to social service.
Read MoreNashville's own Dollar General is reaching the savvy shopper with digital coupons via the Coupons.com platform. Learn how Dollar General is integrating digital into traditional marketing tactics to introduce the new digital coupon platform.
Read MoreMack Collier, author of "Think Like A Rock Star" and I discuss the importance of companies using social media as a growth strategy to turn their best customers into their biggest fans.
Read MoreI'm going back to Agency Side! If you've ever had a conversation with me over coffee or at a conference or networking event, you know that my next big adventure is exactly what I've been seeking: working on integrated marketing campaigns with a national consumer brand.
Read MoreI like the way Sheryl Sandberg put it in her well-known book, "Lean In", comparing career paths to jungle gyms, rather than ladders. It's not about who you step on or climb over to get to the top, in fact, there really is no top because you can lose your job or have life events that change your status instantly.
Read MoreI'm very proud of the recent Social Media Club Nashville (SMCNASH) program I helped coordinate, which partnered HDI Music City and our wonderful event sponsor, Oracle, to bring the Nashville community a program on the hot topic, Social Care (Social Media + Customer Service).
Read More
