Consumer behavior and technology change at lightening speed, and so do marketing tactics as marketers strive to keep up. The NEW 4 P’s of Marketing are: Personality, Pictures, Platform, and Performance.
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In the marketing world, "spiders" are Google's algorithms that connect what someone is searching for with what is available from all of the millions upon millions of websites on the internet.
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Throughout this Summer, I have been networking and interviewing with several Nashville-based companies only to find that I seem to be “on another level” than the typical corporate marketer in my approach to an integrated marketing strategy that uses technological trends to deliver relevant content to customers.
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Guest blogging is simply writing an article that fits with a blog's core topic, yet provides a slightly different perspective from the usual author. This gives audiences exposure to new people, thoughts, and is great for maximizing a blog's exposure to new audiences
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Companies that take advantage of emerging technology to connect the dots with streamlined communication within their departmental silos, incorporate an integrated (mix of traditional, digital, and social media marketing) brand strategy, and analyze digital and social media metrics will be light years ahead of their industry competitors.
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I've been playing with Google's new shiny toy, Google+, more and more since learning more about it at PodCamp Nashville 2012 and from the Google team themselves at the #G4eNashville event. Find out why Google+ freaks me out, but I like it.
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I recently had an interesting conversation with a teacher about how her 8th-grade students are using hashtags. She told me students use them everywhere. Hashtags have become misused, but marketers still love them.
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I was just chatting with a friend when the topic of "Google Me" came up. We joked for a minute, before admitting we had each "Googled" each other. That made me wonder, what does my searchable profile tell people about me?
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Checking in on my blog page reminded me of a lesson I have been practicing lately as a Facebook page manager: If you do not have anything good/ fascinating/ amazing to say on your social media channel, it is best to not say anything at all.
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