Everyone's an expert and then again, no one's an expert in social media marketing.
There's a thin line between saying you are knowledgeable in an area of marketing and actually having an expertise or concentration in that area.
Spring is here and nothing puts a little pep in your step more than a makeover! It's time to dust off that profile pic and freshen up your social media profiles to refresh your personal brand.
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In my experience managing social media communities for brands, I've noticed an almost parental bond that develops between. Social Media Community Managers: Your social media community is your baby.: care for it, nurture it, love it, and watch it grow.
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Once you have your social media profiles established and have built an audience with some community interaction, make sure you are well and consistently branded across all social networks, and then integrate the ability to connect in every marketing function and every customer touch point.
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I am often asked how to get started on Twitter or how to use Twitter for branding and business development. There's no quick fix. It takes time and dedication. Every "Twitter bird" is a little hesitant to leave the nest before taking flight.
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My dream is definitely more career-focused than most of my friends. I'm not a singer or an athlete. My talent lies in networking and marketing. I feel that I have a talent for marketing that could be used in a larger capacity. Right now, I'm not exactly sure how.
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Chris Parker, Executive Vice President, Chief Sales and Marketing for the Nashville Predators, spoke about keeping a professional sports team relevant during a lockout and how the team has stayed top-of mind with fans through promotions, social media, and community engagement.
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As the new year approaches, it's time to reflect on what we didn't get done or what we wish to do better in 2013 - Am I right?
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This is my version of the classic Wizard of Oz cast with a marketing-style remix. Starring Dorothy, THE WIDE-EYED MARKETER - always up for an adventure and on an ever-changing journey. Toto, YOUR COMPANY- can't be left behind in your digital marketing journey.
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