Blog | Georgia Cross | Nashville Digital Marketing Strategist

My journey into Digital Marketing for a CPG Brand

It's a whole new world for me, as I'm exploring CPG and the wonderful world of consumer promotions, couponing, and retail marketing.

KarmaGeorgia CrossJune 26, 2014marketing, shopper marketing, karma, career karma Comment

#OmniNashville's Tweet-tastic Grand Opening

I was honored to be among some of Nashville's online influencers invited to a VIP dinner and tour of Nashville's newest luxury hotel…and participate in the #OmniNashville Twitter party at the same time!

NashvilleGeorgia CrossOctober 4, 2013Nashville, Omni Nashville;, Nashville Brands, blogging Comments

Mack Collier on Turning Customers into Fans

Mack Collier, author of "Think Like A Rock Star" and I discuss the importance of companies using social media as a growth strategy to turn their best customers into their biggest fans.

MarketingGeorgia CrossSeptember 15, 2013Mack Collier, social media, Books I Love, You Oughta Know, branding Comment

Adventures in Advertising: I'm Going Back to Agency Side!

I'm going back to Agency Side! If you've ever had a conversation with me over coffee or at a conference or networking event, you know that my next big adventure is exactly what I've been seeking: working on integrated marketing campaigns with a national consumer brand.

Karma, My Journey, MarketingGeorgia CrossAugust 5, 2013career karma, marketing Comments

Jungle Gym Career Karma

I like the way Sheryl Sandberg put it in her well-known book, "Lean In", comparing career paths to jungle gyms, rather than ladders. It's not about who you step on or climb over to get to the top, in fact, there really is no top because you can lose your job or have life events that change your status instantly.

Karma, My Journey, MarketingGeorgia CrossJuly 26, 2013Books I Love, networking, career karma Comments

#SMCNASH Social Care Event Recap + Top Tweets!

I'm very proud of the recent Social Media Club Nashville (SMCNASH) program I helped coordinate, which partnered HDI Music City and our wonderful event sponsor, Oracle, to bring the Nashville community a program on the hot topic, Social Care (Social Media + Customer Service).

From Traditional to Social Media: Tony the Tiger is Gr-r-reat!

If you are alive in the world today, chances are you've heard of Tony the Tiger. He's a brand icon that transcends decades. Times have changed, but a few basic principles of good advertising have keept Tony the Tiger in the spotlight and on our breakfast tables all these years.

Cinderella's Social Media Engagement Lessons for Marketers

You know the ending of the Cinderella story: She gets her prince and lives happily ever after. Before there was an "ever after," there was a path to her prince and actions she took that led to her engagement.

Dave Delaney on "New Business Networking"

I thought I knew a lot about networking until I read the book, "New Business Networking", by Dave Delaney. New Business Networking has tons of stats mixed in with tips on using the latest social media and web tools.

LATEST BLOG ARTICLES